Product data insights
Practical guides on product information, catalog quality and channel feeds.
Tag: Feed Optimization
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Google ShoppingHow Product Data Quality Affects Your Google Shopping ROAS
Most Google Shopping ROAS discussions focus on bids, bidding strategies, and campaign structure. These matter. But for stores with data quali…May 3, 2026 · 10 min read
Google ShoppingGoogle Product Category Taxonomy: The Complete 2026 Guide
TL;DR google_product_category tells Google what a product is, using Google’s fixed list of categories. Google lists it as optional for each product, but it matters in specific cases described be…May 2, 2026 · 15 min read
Google ShoppingCustom Labels in Google Shopping: How to Use Them for Bid Segmentation (2026 Guide)
Custom labels are one of the most underused levers in Google Shopping. While most advertisers compete on the same bi…Apr 27, 2026 · 9 min read