Product data insights
Practical guides on product information, catalog quality and channel feeds.
Tag: product data
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Digital Product PassportHow to Build and Audit a DPP-Ready Product Data Model
A practical structure for a Digital Product Passport data model, using eight data domains, plus a repeatable way to audit a catalog against it…Sep 28, 2026 · 9 min read- Digital Product Passport
ESPR Annex I Product Parameters and the Data You Need for a Digital Product Passport
The ESPR Annex I product parameters in plain English, mapped to data fields, owners and eight data domains, with steps to find your gaps…Sep 26, 2026 · 11 min read 
Catalog ManagementProduct Catalog Management: Definition, Process & Software (2026 Guide)
Product catalog management is the ongoing work of creating, organizing, enriching, validating and publishing product data so that every channel shows the same complete, accurate information. A product…May 7, 2026 · 22 min read
Google ShoppingPIM to Google Shopping: How to Connect Your Product Data
Managing product data in a PIM and managing a Google Shopping feed are often treated as two separate problems. They are not. Your PIM is the so…Apr 30, 2026 · 11 min read
Google ShoppingCustom Labels in Google Shopping: How to Use Them for Bid Segmentation (2026 Guide)
Custom labels are one of the most underused levers in Google Shopping. While most advertisers compete on the same bi…Apr 27, 2026 · 9 min read
Product data managementPIM vs Spreadsheets: When Excel Becomes a Liability (2026)
Almost every growing product team starts in a spreadsheet. Usually Excel. Sometimes Google Sheets. And at the beginning, that choice is completely…Apr 14, 2026 · 12 min read