Binu Mathew

Binu Mathew is the CEO of itmarkerz technologies and founder of LynkPIM, a product information management platform designed to give e-commerce teams complete control over their product data. With a background in building digital commerce infrastructure for brands of all sizes, Binu has deep expertise in how product data flows from supplier to storefront — and all the places it breaks along the way. At LynkPIM, he leads product strategy, working directly with brands navigating the complexity of multi-channel catalog management, marketplace compliance, and the growing regulatory demands of Digital Product Passports. His writing focuses on practical guidance for operations and e-commerce teams: how to structure product data for scale, how to enforce quality standards without slowing publishing cycles, and how to build the kind of catalog infrastructure that supports both growth and compliance. Binu believes that great product data is a competitive advantage, and that most teams are closer to that advantage than they realize.