Insights forModern Commerce
Insights, guides, and best practices for product information management
Tag: Google Shopping
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How Product Data Quality Affects Your Google Shopping ROAS
How Product Data Quality Affects Your Google Shopping ROAS Most Google Shopping ROAS discussions focus on bids, bidding strategies, and campaign structure. These matter. But for stores with data quali...
Google Product Category vs Your Internal Taxonomy: What’s the Difference?
Google Product Category vs Your Internal Taxonomy: What’s the Difference? Two taxonomies. One product. This is the reality of modern ecommerce — every product needs to live somewhere in your int...
Google Product Category Taxonomy: The Complete 2026 Guide
Google Product Category Taxonomy: The Complete 2026 Guide Google’s product category taxonomy is one of the most impactful — and most misused — attributes in Google Shopping feeds. Every product ...
Supplemental Feeds in Google Merchant Center: What They Are and When to Use Them
Supplemental Feeds in Google Merchant Center: What They Are and When to Use Them Most Google Shopping guides focus on primary feeds — the main data source that contains all your product information. S...
PIM to Google Shopping: How to Connect Your Product Data
PIM to Google Shopping: How to Connect Your Product Data Managing product data in a PIM and managing a Google Shopping feed are often treated as two separate problems. They are not. Your PIM is the so...
Google Shopping vs Facebook Catalogue: Which Is Right for Your Store?
Google Shopping vs Facebook Catalogue: Which Is Right for Your Store? Google Shopping and Facebook Catalogue both use product feeds to serve ads automatically at scale. That similarity leads many ecom...
How to Fix Disapproved Products in Google Merchant Center (2026 Guide)
How to Fix Disapproved Products in Google Merchant Center (2026 Guide) A disapproved product in Google Merchant Center is completely invisible in Google Shopping — it does not appear in any auction, r...
Custom Labels in Google Shopping: How to Use Them for Bid Segmentation (2026 Guide)
Custom Labels in Google Shopping: How to Use Them for Bid Segmentation (2026 Guide) Custom labels are one of the most underused levers in Google Shopping. While most advertisers compete on the same bi...