Product data insights
Practical guides on product information, catalog quality and channel feeds.
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78 articles
Digital Product PassportESPR Compliance Roadmap: 30 Steps for Product Teams Preparing for the Digital Product Passport
A 30-step ESPR and Digital Product Passport roadmap in six phases: scope, data inventory, modelling, supplier evidence, carrier choice, pilot and scale…Sep 27, 2026 · 11 min read- Digital Product Passport
ESPR, the Digital Product Passport and the Battery Regulation: How the EU Product Rules Fit Together
A map of the EU product rules that need more product data: ESPR, the Digital Product Passport, the Battery Regulation, consumer, repair, safety and packaging laws…Sep 27, 2026 · 12 min read - Digital Product Passport
DPP Data Carriers Compared: QR Code, Data Matrix, NFC and RFID for the Digital Product Passport
Compare QR code, Data Matrix, NFC and UHF RFID as Digital Product Passport data carriers, with a decision process by product type and how to encode a stable identifier…Sep 27, 2026 · 14 min read - Digital Product Passport
ESPR Annex I Product Parameters and the Data You Need for a Digital Product Passport
The ESPR Annex I product parameters in plain English, mapped to data fields, owners and eight data domains, with steps to find your gaps…Sep 26, 2026 · 12 min read 
Google ShoppingHow GTIN Check Digits Work: Calculate, Validate and Convert UPC, EAN and GTIN-14
How the GTIN check digit is calculated, with worked EAN-13, UPC-A and GTIN-8 examples, conversion rules, and why valid-looking codes still fail…Sep 26, 2026 · 10 min read- Google Shopping
Google Shopping Product Titles: Formulas and Examples for 12 Product Types
Title formulas with weak and strong examples for 12 product types, plus Google’s rules on length, capitals and promotional text. Includes a free title checker…Sep 26, 2026 · 11 min read 
Google ShoppingGoogle Product Category Examples: 47 Products Mapped to the Right ID
47 real products mapped to Google product categories, with the ID and full path for each, and the rules for choosing the most specific category…Sep 26, 2026 · 14 min read
Catalog ManagementHow to Find and Eliminate Duplicate SKUs in Your Product Catalog
Duplicate SKUs are one of the most damaging catalog quality problems because they are invisible until they cause a serious incident…May 7, 2026 · 8 min read
Catalog ManagementProduct Catalog Management: Definition, Process & Software (2026 Guide)
Product catalog management is the ongoing work of creating, organizing, enriching, validating and publishing product data so that every channel shows the same complete, accurate information. A product…May 7, 2026 · 22 min read
UncategorizedHow to Manage 1,000+ SKUs Without Losing Your Mind
Ecommerce catalog management does not break at one fixed SKU count, and not necessarily at 1,000. It breaks when the spreadsheet that worked fine ear…May 7, 2026 · 8 min read
Product TaxonomyProduct Attributes in Ecommerce: How to Create Filters That Help Customers Buy
Product attributes are the structured properties that describe what a product is and how it differs from other products…May 7, 2026 · 9 min read
Product TaxonomyHow to Migrate Product Taxonomy Without Breaking Your Store
Taxonomy migrations are one of the most disruptive changes you can make to an ecommerce store. Done without a plan, they break navigation, c…May 7, 2026 · 9 min read