Binu Mathew
Founder of LynkPIM · CEO of ITMarkerz Technologies Ltd.
Changanassery, Kerala, India
Binu Mathew founded LynkPIM and runs ITMarkerz Technologies Ltd., the company in Changanassery, Kerala that builds it. He leads the product himself: the data model, the connectors that publish to shops, marketplaces and feeds, and the free catalog tools on this site. His articles come out of that work: how to structure product data, how to map it to what Google, Shopify, WooCommerce and the marketplaces require, and how to keep it correct as a catalog grows.
What Binu has built
- LynkPIM
The PIM itself, with connectors for Shopify, WooCommerce, Magento, Shopware, PrestaShop, BigCommerce, Amazon, bol.com, eBay, Google Merchant Center and product feeds.
- Free catalog and feed tools
Readiness assessment, ROI calculator, Google product category finder and feed checkers, free to use without an account.
- LynkPIM Catalog Health Checker
A free WooCommerce plugin on WordPress.org that scores a catalog and lists missing images, prices, SKUs and variation data.
- DPP Readiness Checker
A Chrome extension that checks a product page for the data an EU Digital Product Passport will need.
How these articles are checked
- Platform rules (Google Merchant Center, Shopify, WooCommerce, marketplaces) are checked against the platform’s own documentation.
- Google product categories and IDs are checked against Google’s published taxonomy file.
- Facts about other PIM vendors come from the vendor’s own website and carry the date they were checked.
- No statistic without a named source. Older articles are being brought up to this standard.
- LynkPIM is my product. Where an article compares tools, it says so.
Found an error? Write to support@lynkpim.app and the article is corrected and its update date changed.
Recent articles by Binu Mathew
Showing 12 of 78 articles published
Product Information Management (PIM)Do You Need a PIM for Shopify? When the Admin Is Enough and When It Isn’t
When a Shopify store needs a PIM and when the admin, bulk editor and metafields are enough: signs you have outgrown Shopify, options compared, what to check and what it costs…Oct 13, 2026 · 6 min readChannel SyndicationWooCommerce PIM: When You Need One and How to Set It Up
When a WooCommerce store needs a PIM, what a PIM adds, how product data maps between the two, and a step-by-step plan for connecting them without breaking your live catalog…Oct 3, 2026 · 11 min read
PIM SelectionPIM Software Pricing: How to Compare Total Cost in 2026
How to compare PIM software pricing fairly by looking at records, users, channels, integrations, implementation, support, and total cost of ownership…Sep 29, 2026 · 12 min read
Product TaxonomyBeauty Product Taxonomy: Categories and Attributes for Cosmetics Ecommerce
A practical beauty and cosmetics taxonomy covering skincare, makeup, haircare, fragrance, product formats, claims, shade, size, and channel-ready attributes…Sep 29, 2026 · 8 min read
Product TaxonomyEcommerce Site Search and Filters: Taxonomy Rules That Improve Discovery
A practical guide to connecting product taxonomy, site search, filters, synonyms, and zero-result analysis so shoppers can find the right products faster…Sep 28, 2026 · 8 min read
Channel SyndicationShopify Product Taxonomy: Categories, Attributes and Metafields
How to model Shopify categories, attributes, collections, variants, and metafields without turning the storefront into a second disconnected taxonomy…Sep 28, 2026 · 8 min read
Digital Product PassportThe Role of PIM in Digital Product Passport Programs
What product information management (PIM) actually does in a Digital Product Passport programme, what it does not do, and how to judge whether it fits your approach…Sep 28, 2026 · 9 min readDigital Product PassportHow to Build and Audit a DPP-Ready Product Data Model
A practical structure for a Digital Product Passport data model, using eight data domains, plus a repeatable way to audit a catalog against it…Sep 28, 2026 · 9 min read
Product Data QualityProduct Data Quality Scorecard: Metrics, Weights and Template
A practical scorecard for measuring product data quality across completeness, accuracy, consistency, uniqueness, freshness, and channel readiness…Sep 27, 2026 · 7 min readPIM SelectionPIM RFP Template: 19 Questions to Ask Before You Buy
A practical PIM request-for-proposal template for ecommerce teams comparing vendors, implementation effort, integrations, workflows, and total business fit…Sep 27, 2026 · 7 min read
Product TaxonomyProduct Taxonomy Audit Checklist: Find Mapping Errors Before They Cost Sales
A practical product taxonomy audit checklist for finding category, attribute, filter, and channel-mapping errors before they affect discovery or conversion…Sep 27, 2026 · 8 min readDigital Product Passport