Google Shopping Feed Audit
Audit a product feed against Google's data rules and get a scored list of fixes
- 5 min
- All teams
- Visual PDF
- Instant score
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Audit your Google Shopping feed
Paste or upload your product feed and get a scored list of the problems that cause Merchant Center disapprovals, with a fix for each.
Your feed is checked in your browser. It is never uploaded.
CSV, TSV or XML (RSS 2.0 or Atom) with Google attribute names. Up to 50,000 products.
What this tool delivers
Most Google Merchant Center disapprovals come from simple data faults: a price without a currency, an invalid GTIN, a title in capitals, a missing brand. This audit reads your feed in your browser, applies 23 checks based on Google's product data specification, and tells you which products are affected and how to fix each problem. Use it before you submit a feed, or to find out why products keep getting rejected.
How it works
- 1
Paste or upload a feed
Use a CSV, TSV or XML feed with Google attribute names. The first row of a CSV or TSV holds the column names.
- 2
The checks run in your browser
Each product is tested for required attributes, value formats, length limits, GTIN check digits, titles, descriptions and apparel attributes. Nothing is uploaded.
- 3
You get a score and a fix list
The feed health score averages every product. Each problem shows how many products it affects, the fix and examples to look at first.
Read the guide
The 25-point checklist behind the data checks, including images, shipping and tax.
Google Shopping Feed Audit ChecklistUse it with
How It Works
Input Your Data
Enter your product data metrics or upload a spreadsheet
Run Analysis
Our algorithm processes your data using industry benchmarks
Get Results
Receive detailed report with actionable insights
Key Benefits
Save Time & Resources
Automate manual calculations and assessments that would take hours to complete manually
Data-Driven Decisions
Make informed decisions based on accurate calculations and industry benchmarks
Standardize Processes
Implement consistent processes across your team with standardized templates and calculations
Frequently Asked Questions
Is my feed uploaded anywhere?
No. The audit runs entirely in your browser, so your product data never leaves your device.
What feed formats does the audit read?
CSV, TSV and XML (RSS 2.0 or Atom) feeds that use Google's attribute names, up to 50,000 products. Headers with a g: prefix, spaces or common aliases such as image or url are recognised.
Does it check my images and landing pages?
It checks that the URLs are well formed, but it cannot open them. Use Merchant Center Diagnostics or a crawler to confirm that pages load and images are large enough.
How is the feed health score calculated?
Each product starts at 100 percent. Every error costs 35 percent and every warning 8 percent, down to zero, and the score is the average across products.
Will fixing everything guarantee approval?
No. The audit covers data quality. Merchant Center also applies policy, account and landing page checks, so keep watching your Diagnostics report.
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Read the Strategy Behind This Tool
Related Tools
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Team Collaboration
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Actionable Outputs
Use each result to prioritize next process improvements
Expert Insight
Teams using structured PIM assessments launch 40% faster on average.