Google Product Category Finder
Search Google's product taxonomy and get the category ID and full path for your feed
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Find your Google product category
Search Google's product taxonomy and copy the category ID or full path for the google_product_category attribute in your feed.
Loading the taxonomy…
How to use the result
- Put the numeric ID or the full path in the google_product_category attribute.
- Choose the most specific category that fits. A deeper category matches searches better than its parent.
- The ID is the same in every language. If you use the path, use the language of your feed.
- One product gets one category. Use product_type for your own category structure.
What this tool delivers
Every product in a Google Shopping feed can carry a Google product category, and choosing the right one affects how well the product matches searches. This finder searches Google's official taxonomy of more than 5,500 categories in English, German or French, and gives you the category ID and the full path to paste into the google_product_category attribute.
How it works
- 1
Search by product type
Type what the product is, such as running shoes or coffee grinder. Matches are ranked so exact and specific categories come first.
- 2
Or browse level by level
Start at the 21 top-level categories and open each level until you reach the most specific category that still fits.
- 3
Copy the ID or the path
The numeric ID works in every language. The full path must match the language of your feed.
Read the guide
Real products mapped to the right category and ID, with the reasoning.
Google product category examplesUse it with
How It Works
Input Your Data
Enter your product data metrics or upload a spreadsheet
Run Analysis
Our algorithm processes your data using industry benchmarks
Get Results
Receive detailed report with actionable insights
Key Benefits
Save Time & Resources
Automate manual calculations and assessments that would take hours to complete manually
Data-Driven Decisions
Make informed decisions based on accurate calculations and industry benchmarks
Standardize Processes
Implement consistent processes across your team with standardized templates and calculations
Frequently Asked Questions
What is the Google product category?
It is the attribute google_product_category, which places a product in Google's taxonomy so Google can match it to relevant searches and apply category-specific rules.
Should I use the ID or the full path?
Either is accepted. The numeric ID is the same in every language and is shorter, so most feeds use the ID. If you use the path, it must match the language of your feed.
How specific should the category be?
Choose the most specific category that fits the product. A deeper category such as Handheld Power Drills describes the product better than its parent, Tools.
Can a product have more than one Google product category?
No. Each product has one Google product category. Use product_type or custom labels for your own groupings.
How current is the taxonomy in this tool?
It uses the version Google publishes, which is shown under the results. Google updates the file rarely, and the version stamp is on its first line.
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