✍️Feed & Channel Utilities

Product Title & Description Checker

Score a product title and description against Google Shopping rules with a live preview

Free
No signup needed
Runs in your browser

Check your product title and description

Paste a title and description as they appear in your feed. You get a score, a check for each Google Shopping rule and a preview of what shoppers see first.

Everything runs in your browser. Nothing is sent anywhere.

Product title

0 / 150 characters

Brand (optional)

Main search phrase (optional)

Product description

0 / 5000 characters

A title formula that works

Brand + product type + key attributes (colour, size, material, model) + variant detail.

What this tool delivers

A Google Shopping title decides whether a product is shown and whether it is clicked. This checker scores a title and description against Google's rules and shows the first 70 characters that shoppers see before anything is cut off. It flags excessive capitals, promotional wording, gimmicky symbols, repeated words and missing brand or keyword placement, and says how to fix each.

Live score and checks
Preview of the first 70 characters
Promotional text and capitalisation checks
English, German and French

How it works

1
Paste the title and description
Add the brand and the phrase you want to rank for if you like. They make the checks more precise.
2
Each rule is tested live
Length, capitalisation, promotional text, symbols, repetition and spacing are checked as you type.
3
See what shoppers see first
The preview shows where the visible part of the title ends, so you can put the important words before that point.

Read the guide

Title patterns and examples for twelve product types.

Google Shopping title formulas by category

Use it with

Frequently Asked Questions

How long can a Google Shopping title be?

The maximum is 150 characters. Only the first part is visible in many places, so put the brand, product type and key attributes first.

What is a good title formula?

Brand + product type + key attributes such as colour, size or material + a variant detail. For example: Alder Men's Waterproof Trail Running Jacket, Green, Size M.

Why do titles get disapproved for capital letters?

Google treats titles written mostly in capitals as excessive capitalisation. Use normal capitalisation and keep capitals for brand names and standard abbreviations.

Can I put free shipping or a discount in the title?

No. Promotional text in titles is not allowed. Use a promotions feed or the sale_price attribute to show offers.

How long should the description be?

It can be up to 5,000 characters. A few sentences of 500 to 1,000 characters that describe the product itself work well. Do not include HTML, links or promotional claims.